My problem with essential Waitrose

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Supermarket chain Waitrose’s own-brand diffusion line was launched to much fanfare last year under the name essential Waitrose. Waitrose has never had a particularly high market share of the supermarket sector (between 4-5%) but as a purveyor of high-quality produce finds its niche as an established institution of the home county bourgeois. There is the … Read more

Jamie’s Italian, Kingston

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I appreciate that for most London students Kingston is not a regular haunt however Jamie Oliver’s own independent chain now has locations in Canary Wharf, Oxford, Brighton, Cardiff, Bath and Guildford so there is a fair chance that you will have the opportunity to go to one. As ever, the question is not whether you … Read more

Breakfast, Breakfast, Breakfast

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Whoever coined the aphorism ‘breakfast is the most important meal of the day’ should be bludgeoned with something pertinently breakfasty (perhaps a cereal bowl or orange juice carton) until they resemble the terrible afterthought of the Full English; the fried tomato. That single phrase exemplifies the attitude of countless spectators of my childhood dietary habits. … Read more

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