Gucci and LV in branding
Despite the global recession the luxury goods market is growing at an incredible rate. Over the last ten years the emerging markets have given birth to a nouveau riche with a penchant for Western life and an exaggerated form of its consumerism. The growth of the luxury goods market in the face of the recession … Read more
My problem with essential Waitrose
Supermarket chain Waitrose’s own-brand diffusion line was launched to much fanfare last year under the name essential Waitrose. Waitrose has never had a particularly high market share of the supermarket sector (between 4-5%) but as a purveyor of high-quality produce finds its niche as an established institution of the home county bourgeois. There is the … Read more
