Gucci and LV in branding
Despite the global recession the luxury goods market is growing at an incredible rate. Over the last ten years the emerging markets have given birth to a nouveau riche with a penchant for Western life and an exaggerated form of its consumerism. The growth of the luxury goods market in the face of the recession … Read more
Exposé: Antioxidant juices
The word ‘antioxidant’ is probably the single most bandied about scientific term associated with the proverbial superfood. Blueberries, pomegranates and cherries are all said to contain loads of it – but what is it, is it any good and is it worth the cold hard dosh? Antioxidants are molecules that can prevent the oxidisation of … Read more
Showdown: Carluccio’s vs Jamie’s Italian
I’m frequently asked to give a comparison of Carluccio’s and Jamies Italian. In my full review of Jamie’s Italian I rather brazenly wrote off Carluccio’s as inferior to the efforts of The Naked Chef. In this concise and succinct comparison I’m going to give Carluccio’s a full hearing and perhaps revisit my earlier conclusions. Food … Read more
My problem with essential Waitrose
Supermarket chain Waitrose’s own-brand diffusion line was launched to much fanfare last year under the name essential Waitrose. Waitrose has never had a particularly high market share of the supermarket sector (between 4-5%) but as a purveyor of high-quality produce finds its niche as an established institution of the home county bourgeois. There is the … Read more



